KT World Communications

When I started this company, I thought I knew a lot about social media marketing. But I've learned so much in the past 5 years! Here are my top 3 lessons: 1) Every person is a brand and every brand is personal. Brand accounts too often are divorced from the people behind it, focusing too much on selling and not enough on building community. Allowing some of your self to enter the brand will lend that authenticity you need to establish your expertise! 2) Social media goals are not the same as sales goals! Social media is about building relationships and communicating with potential customers. But a social strategy can't replace a strong business plan, quality product/service, or excellent customer service! 3) Posting is nothing without a strategy. It can be too easy to skip goal setting, key messages, content pillars, KPIs, etc. But without it, you're just shouting into the ether. That's why I bring all my new clients through a one-month discovery process before we write a single post. Ready to get your strategy going? Reach out for a free digital audit or to schedule a consult! https://lnkd.in/eaSTrgZv

I love the weekend this time of year! (And if you heard that in Pauly D's voice, we can be friends). This weekend I'm looking forward to the #WineStroll downtown and just relaxing at home for parts of it! What's on your agenda? Share what you're looking forward to, whether it's a cozy day at home, outdoor adventures, or quality time with loved ones! #WeekendVibes #ExcitingPlans #QualityTime

Recently, I've started going to an office every weekday and they are closed today (but open tomorrow!). I'm curious how widespread this is because I never remember getting Good Friday off until like 4-5 years ago. So tell me: is your office/business/work closed today?

I don't think there's been a time I disagreed with Meta choices more, and that's coming from someone who deals with Business Suite fora living. Sometime last week, they apparently logged everyone out of their Instagram and added a new setting limiting content deemed to be p0litica1. As someone who values social media's ability to shine a spotlight on marginalized communities and important issues, I find this move not only indefensible but ineffective. More effective moderation and rooting out of misinformation would be the way to create a safe community for everyone. Even if politics is "not your thing," I highly recommend you change the setting back to "don't limit." Thank you @agirlhasnopresident for posting this how-to guide.

A common misconception when my clients embark on their social media journey is that you should constantly be selling. A well-done digital strategy builds community, adds value, establishes expertise, and demonstrates how your product or service solves a problem or otherwise enriches your audience's life. Audiences want to know your story, not just be spammed with sales pitches. Scroll through to see how I break business goals down for my digital strategy at Katie's Kittens. Then hit the link to learn how we can tell your story together! https://lnkd.in/eaScFkng

It's Women's History Month! #Didyouknow? One of the first-ever social media networks, called Echo NYC, was invented by @stacymhorn. In fact, almost none of what we do online would be possible without women. From debugging (Grace Hopper) to algorithms (Radia Perlman), I stand on the shoulders of giants whenever I help small businesses grow online or scroll through reels at 3 AM when I should be asleep. Celebrate Women's History Month by finding out the stories of women in your industry!

"it's spring when the world is puddle-wonderful" -ee cummings The best thing about March is the hint of spring in the air, bringing new beginnings and fresh possibilities! What's your favorite part of this vibrant month? #MarchMagic #SpringVibes #NewBeginnings

With the speed at which social feeds refresh, only a percentage of your followers will see any given post--and they might not remember the details or even where they saw that. That's why it's so important to tell your story creatively and repeatedly, through many different mediums. Ready to build a strategy that cuts through the noise? Schedule a free consultation! https://lnkd.in/exqRjvBc . . . #digitalmarketingstrategy #digitalmarketingtips #socialmediatips #digitalmarketer #ktworldcomm

Is your online presence telling the story you want to tell? Find out with a free digital audit. Our team of experts will analyze your web and social media presence, provide actionable next steps, and schedule a 1:1 consult to review your story. Fill out the form at the link and learn how to tell your story!

In my latest blog, I break down my 5 (+1) Favorite "Lesser-Known" Digital Marketing Tips. https://lnkd.in/gHSTZarP